Should You Be Offering Free Trials?

The thought of providing something free to potential customers can seem like a bad business model, especially for a small business first starting out. Offering a free trial may be just the thing to get your business off the ground. The key is handling it the correct way.

Curiosity

What encourages consumers to use a free trial? Curiosity. Many potential customers may have heard about you and they are curious. They want answers as to what it is your company does, and what exactly you can do for them. A free trial can help to satisfy that curiosity that not only benefits them but you also with potential customers. The free trial gives the customer an opportunity to play around with your product and discover everything that you aren’t able to explain on your website. You are telling potential customers that you stand behind your product and are confident enough to let them try it for free and when it’s time to make a decision, they will be well informed.

Far-Reaching

By offering a free trial you are reaching a greater diversity of potential customers. There are people out there that may not even know they need your product. When it is offered for free, they are more likely to try it because it is free. This is the way to reach those customers that you weren’t even sure were in your demographic.

Competition

If your competition is not offering free trials, this could be the thing that sets you apart. Just as if you weren’t offering and your competitors were. Especially if you are in an industry where free trials are rare, be a trendsetter and figure out how you can offer a free trial of your product or service. Free is very hard to say no to.

Narrowing your Focus

Once people start wanting to try your product or service for free you have an immediate list of qualified leads. It will be easy to keep data and follow up your potential customers. Nurturing these leads will make sure you are getting them most out of your freebies and hopefully turning those into paying customers.

Contact Carolina Money Minders for more help with your small business today!