Business Trends to Know in 2019

With the New Year now a month old, there are a number of trends that you should familiarize yourself within 2019! While some trends are new to business this year, there are a few that remain constant and will grow in importance in the New Year! For starters, consumers will continue to demand more control over their own date—a trend that has continued to grow as technology continues to expand within the business world. In addition, services that are offered via subscription will continue to become more common and more popular as businesses look to capitalize on the consumer desire for control. Lastly, social responsibility will continue to be a big trend that companies will look to address in 2019 despite the potential negative effects that it may have!

Consumers Want to Control their Data As technology continues to open up new avenues in business, consumers will continue to become more aware and informed on where and how their data is being collected and used. In addition, given recent changes in consumer data laws, businesses may find it more difficult to possess and use said data as more stringent data privacy policies are adopted. With this in mind, businesses should become creative on how they gather consumer data and do so in a way that is both personal and interactive! Consumers now want to feel a connection with the brand/businesses with which they associate, and they’ll be more open to providing data to said brands and businesses! A bit of market research and understanding of how you can personalize certain marketing campaigns to better connect with your consumers will lead to greater success in 2019!

Subscriptions are all the Rage

Piggybacking on the idea of consumer control, it’s important to note the continued popularity of services offered via subscription! You know about the various streaming services like Netflix and Hulu, and these sort of subscription-based products will continue to grow in popularity in other business sectors! When consumers pay for a product via subscription, there’s a certain level of control that they are given, as they decide when and how they receive the said product. You’ve probably already noticed a growing trend of control among consumers, so why not offer your services in a way that fits this desire? However, also note that with any good idea, there will be a surplus of businesses looking to adopt the same strategy, so be certain that yours will stand out from the rest!

Social Responsibility will Continue to Trend Upwards

Social responsibility is a notion that was considered important within business, but wasn’t an issue widely discussed among consumers until very recently! As such, businesses that are successful in 2019 will continue to integrate social responsibility into their business strategy, as it further ties in with the trend of personalization and control that consumers crave. Consumer awareness is at an all-time high, and this is positive for business owners as consumers are well aware of what they want and how they want it! With social responsibility now being at the forefront, you’ll want to do more in 2019 to show your consumers that your business is socially responsible and that it will continue to be!

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